Green retailing : construct measurement and its antecedent-adoption-performance relationships

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Green retailing : construct measurement and its antecedent-adoption-performance relationships

 

Author: Tang, Kit Yee
Title: Green retailing : construct measurement and its antecedent-adoption-performance relationships
Degree: Ph.D.
Year: 2012
Subject: Retail trade -- Environmental aspects.
Hong Kong Polytechnic University -- Dissertations
Department: Dept. of Logistics and Maritime Studies
Pages: 218 p. : ill. ; 30 cm.
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b2551320
URI: http://theses.lib.polyu.edu.hk/handle/200/6829
Abstract: The emerging trend of "greening" has led retailers to recognize the importance of integrating environmental management practices into their retail value chain operations. However, prior literature lacks research on the topic of Green Retailing (GR), which is largely unexplored in terms of its construct measurement, adoption, antecedents, and performance outcomes. In this study we aim to (i) establish a theoretical framework to identify the different dimensions and roles of retailers in the adoption of GR, (ii) conceptualize and empirically validate the measures of GR, (iii) identify the motives of firms to adopt GR, and (iv) examine the performance implications of GR adoption. To achieve these objectives, we carried out a study organized in three inter-related stages to obtain answers to address the research issues pertinent to GR. We first conducted an exploratory qualitative study focusing on the GR-oriented approaches and practices undertaken by world-class retailers to explore the phenomenon of GR in the retail industry. We then carried out a quantitative survey study with data collected from 141 retailers in Hong Kong to empirically validate the theoretical measures developed in this study for evaluating GR adoption and to test the hypothesized GR antecedent-adoption-performance relationships. Finally, we performed a qualitative analysis using secondary data from 375 publicly traded retailers in Japan to seek further empirical evidence in support of our findings.
Our results reveal that GR consists of three dimensions: internal-improvement based GR, external-coordination based GR, and supportive-development based GR with a total of ten practices subsumed under these dimensions. The ten practices are green store operations, green transportation, green procurement, green product design, green packaging, green promotion, green after-sales service, green policy, green research development, and green human resource development. We also find that environmental regulatory pressure, customer pressure, supplier pressure, and competitive pressure as perceived by retailers are positively associated with the extent to which GR is adopted by retailers. In addition, we obtain empirical evidence that GR adoption is positively associated with the financial and environmental performance outcomes of the retailers. The findings of this research are useful to researchers striving to come to grips with the important issues associated with GR - its phenomenon, antecedents, dimensions, and impact on firm performance. We provide managerial insights from the theoretical findings to guide practitioners on the ways to design and plan for the greening of their retail activities. This study also provides a helpful reference for policy makers, assisting them in formulating proper environmental regulations and promoting voluntary measures for environmental protection for the retail industry.

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