| Author: | Chen, Yedan 陈烨丹 |
| Title: | 中国关系文化在酒店关系营销中的应用研究 : 从顾客市场的视角 Zhongguo guan xi wen hua zai jiu dian guan xi ying xiao zhong de ying yong yan jiu : cong gu ke shi chang de shi jiao |
| Degree: | M.Sc. |
| Year: | 2012 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Hotels -- China -- Marketing Customer relations |
| Department: | School of Hotel and Tourism Management |
| Pages: | viii, 57 p. : ill. ; 30 cm. |
| Language: | Chinese |
| Abstract: | 基于"差序格局"理论，本文对中国关系文化在酒店关系营销中的应用进行了研究，构建中国关系文化背景下酒店在顾客市场的关系营销理论模型，并通过案例分析对模型进行了修改。研究发现面子、主动关心和了解、情感性交流、经常往来、互相帮助5种"人情"形式和"超出预期的服务"、"熟人介绍"是酒店员工与顾客建立个人关系的主要途径。 |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b25514787.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 787.99 kB | Adobe PDF | View/Open |
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