物联网及数据挖掘技术在我国高星级酒店的整合应用研究 : 基于消费者及管理方视角

Pao Yue-kong Library Electronic Theses Database

物联网及数据挖掘技术在我国高星级酒店的整合应用研究 : 基于消费者及管理方视角

 

Author: 潘力
Pan, Li
Title: 物联网及数据挖掘技术在我国高星级酒店的整合应用研究 : 基于消费者及管理方视角
Wu lian wang ji shu ju wa jue ji shu zai wo guo gao xing ji jiu dian de zheng he ying yong yan jiu : ji yu xiao fei zhe ji guan li fang shi jiao
Degree: M.Sc.
Year: 2013
Subject: Hong Kong Polytechnic University -- Dissertations
Hotel management -- China
Hotel management -- Data processing
Department: School of Hotel and Tourism Management
Pages: vi, 44 leaves ; 30 cm.
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b2645351
URI: http://theses.lib.polyu.edu.hk/handle/200/7151
Abstract: 信息技术的飞速发展为酒店业带来了更多的机遇和挑战。本次研究在文献研究的基础上提出了物联网和数据挖掘技术在高星级酒店整合应用模型,并通过对高星级酒店顾客和管理方的调查访谈,以使用者和管理者的视角审视两种信息技术整合应用的关键节点,以此来完善理论模型,为酒店业提升服务科技水平提供参考。

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