私人管家在旅游业的现状与发展探究

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私人管家在旅游业的现状与发展探究

 

Author: 孙超
Sun, Chao
Title: 私人管家在旅游业的现状与发展探究
Si ren guan jia zai lü you ye de xian zhuang yu fa zhan tan jiu
Degree: M.Sc.
Year: 2013
Subject: Hong Kong Polytechnic University -- Dissertations
Tourism -- China
Butlers -- China
Department: School of Hotel and Tourism Management
Pages: vii, 53 leaves : ill., maps, charts ; 30 cm.
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b2645357
URI: http://theses.lib.polyu.edu.hk/handle/200/7154
Abstract: 21世纪中国财富阶层在经历由富到贵的过程,精英阶层正在尝试贵族化的生活方式体验。对于多数财富拥有者来说,还没有足够的精力和知识,在短时间内完成关于优雅的所有细节修炼。管家服务作为体现个性化、定制化、高品位服务的榜样,代表了一种追求极致的服务精神。在满足了客人需求的同时,通过高品质的服务体验营造了全新的贵族化生活方式。私人管家将生活变成了一种艺术,对于21世纪新贵们而言,私人管家更多地象征着品昧和地位,势必成为旅游服务行业竞争发展的主流趋势。目前,私人管家服务进入中国社会的众多领域,对其未来的发展褒贬不一。业界的研究多停留于管家服务的品质管理,极少考虑职业的发展规律。本研究旨在通过对私人管家在中国旅游行业的现状分析,了解其在各行业中的实际运用,对私人管家在行业发展的方向进行探究。重点对旅游业中的私人管家业态做了对比分析,在发展规律、管家分类、服务模式、服务模型方面提出了自己的观点。针对私人管家职业在未来所面临的挑战等实际问题,提出具有参考性的建议。

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