Business organization and PRC entrepreneurship : a meme's-eye view

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Business organization and PRC entrepreneurship : a meme's-eye view

 

Author: Toepker, Chris
Title: Business organization and PRC entrepreneurship : a meme's-eye view
Degree: M.Sc.
Year: 2014
Subject: Entrepreneurship -- China.
Corporate culture -- China.
Hong Kong Polytechnic University -- Dissertations
Department: Faculty of Business
Pages: 77 leaves ; 30 cm.
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b2748140
URI: http://theses.lib.polyu.edu.hk/handle/200/7446
Abstract: A firm's culture, made up of memes, frames the knowledge the firm holds and influences which decisions and actions can ultimately be taken by executives, managers and employees. These groups are constantly forming mutual consensus within the company, and thereby simultaneously negotiating legitimacy and authority to do business within and between companies. This paper describes several meme's-eye views that examine how example PRC firms operate and how consensus and authority are built and legitimately expressed at a minute level. This examination provides insight into a framework for understanding how Chinese entrepreneurs establish the microcosms of their firms through communication, set strategy and manage business amongst individuals inside and outside the firm. The examination also provides insight into how the macrocosm of PRC (national or Chinese) culture influences that process as memes cross between micro and macro worlds. As with any business, the relative measure of success in these examples can be found in the profitability and sustainability of their firms. As PRC entrepreneurs attempt to establish consumer-facing firms, and move into sectors that do not have a wealth of borrowable memes, they must begin "managing for themselves." The Communications Theory of the Firm and the tool of the meme's-eye view allow us to recognize first that companies create their own culture and second how firms create it. It also gives us the basis for identifying discreet elements and examines their all-important communicative workings in the firm. This understanding can expand into a platform for establishing new capacities and capabilities. By examining the case studies of two PRC entrepreneurial entertainment companies in the same field, and judging their divergent strategies against their results, we can create recommendations for better addressing strategic issues.

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