A study of the relationship between the Chinese values and the job-related motivators of the hotel employees in Hong Kong

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A study of the relationship between the Chinese values and the job-related motivators of the hotel employees in Hong Kong


Author: Tang, Lai-la Anne
Title: A study of the relationship between the Chinese values and the job-related motivators of the hotel employees in Hong Kong
Degree: M.Sc.
Year: 2003
Subject: Hong Kong Polytechnic University -- Dissertations
Hotels -- China -- Hong Kong -- Employees
Employee motivation -- China -- Hong Kong
Department: School of Hotel and Tourism Management
Multi-disciplinary Studies
Pages: xiii, 120 leaves : ill. ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1710659
URI: http://theses.lib.polyu.edu.hk/handle/200/753
Abstract: The purpose of the research was to investigate the relationship between values and motivation of the Chinese hotel employees in Hong Kong. The Chinese Value Survey (CVS) conducted by the Chinese Culture Connection in 1987 and Kovach's job-related motivators published in 1946 were adopted as the conceptual framework. Survey research was implemented and self-administrated close-end questionnaires were sent to the hotels to collect primary data for analysis. Based on the 347 returned questionnaires, it was learned that all 40 values of the Chinese Value Survey (CVS) were considered as important, of which "Filial piety", "Trustworthiness" and "Courtesy" were the three most important values. Kovach's ten job-related motivators were also regarded as important, of which "Job security", "Opportunities for advancement and development" and "Good working conditions" were the most important ones. From the dimensional perspective, Cronbach's alpha was applied to confirm the reliability of the dimensions of the Chinese Value Survey (CVS) and Kovach's job-related motivators. All four dimensions of the Chinese Value Survey (CVS) were treated as important in order of Integration (CVS I), Human-Heartedness (CVS III), Confucian Work Dynamism (CVS II) and Moral Discipline (CVS IV).Both the intrinsic and the extrinsic dimensions of Kovach's job-related motivators were also considered as important. Canonical Correlation Analysis was applied to examine relationship between Kovach's job-related motivators and the Chinese Value Survey (CVS). The resulted Canonical Correlation "R" was 0.542 that unveiled a significant relationship between the Chinese values and the job-related motivators of the Hong Kong hotel employees. For Canonical Loading, high degree of inter-correlation within the variable sets was reflected by the loading values of Kovach's intrinsic and extrinsic factors (dependent variables) being -0.999 and -0.813 respectively and Integration (CVS I), Moral Discipline (CVS IV) and Human-Heartedness (CVS III) of the Chinese Value Survey (CVS) (independent variables) -0.902, -0.456 and -0.433 respectively. As for Canonical Cross-Loading, high degree of correlation between the dependent and independent variables was also revealed by the cross-loading values of Kovach's intrinsic and extrinsic factors being -0.542 and -0.441 respectively and Integration (CVS I) of the Chinese Value Survey (CVS) -0.489. Chinese values in terms of the dimension of Integration (CVS I) clearly played a pivotal role in influencing employees' motivational needs particularly the intrinsic ones. Further analysis by Fisher's Z Transformation, however, uncovered that there was no significant difference in the relationship subject to the demographic variables. Pursuant to the findings, recommendations are made on employee motivation and research prospect. For the hoteliers, a sense of group identity should be inculcated to the employees to make them alight their goals with the organization goal.Relationship management which is built on good interpersonal skills is proposed to cultivate harmonious group-oriented work relation. Development opportunities of employees should be explored to enhance promotion prospect by internal and external training, career plan and redesign of jobs.Working environment should be improved to uplift employee morale. Communication between management and employees should also be enhanced to keep track of their values and needs.For the academicians, exploratory research should be conducted to explore the values and motivational needs of hotel employees,not only the Chinese but also the other cultural groups. Each ethic Chinese group namely Hong Kong Chinese and Mainland Chinese should be treated as unique cultural group due to the different cultural interaction. As a result, it is significant to pursue further research in the field of values in order to shed light on the impact on the management and the society.

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