Online trust and its influence in C2C e-commerce with Taobao as a case example

Pao Yue-kong Library Electronic Theses Database

Online trust and its influence in C2C e-commerce with Taobao as a case example

 

Author: Lin, Zhitao
Title: Online trust and its influence in C2C e-commerce with Taobao as a case example
Degree: M.Sc.
Year: 2014
Subject: Electronic commerce.
Electronic commerce -- Psychological aspects
Trust
Taobao (Firm)
Hong Kong Polytechnic University -- Dissertations
Department: Dept. of Computing
Pages: viii, 64 leaves : illustrations (some color) ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b2757732
URI: http://theses.lib.polyu.edu.hk/handle/200/7548
Abstract: The development of e-commerce has been increasing rapidly since 1993 and created a lot of benefits in China. For instance, the C2C (customer to customer), occupied the main e-commerce market, has brought a lot of convenience for consumers. In addition, the development of C2C greatly enhanced the economic growth in China. In this study, I focus on several essential elements such as the price of products and customers' feedback which deeply influence the online trust, by analyzing the case of Taobao. There are many factors that are able to affect the online trust; however, what I research for elements which are important for online.

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