The critical success factors for shopping malls in China's second-tier cities

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The critical success factors for shopping malls in China's second-tier cities

 

Author: Li, Xue
Title: The critical success factors for shopping malls in China's second-tier cities
Degree: M.Sc.
Year: 2014
Subject: Shopping malls -- China
Shopping malls -- Management.
Hong Kong Polytechnic University -- Dissertations
Department: Faculty of Construction and Environment
Pages: vii, 51 leaves : color illustrations ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b2759211
URI: http://theses.lib.polyu.edu.hk/handle/200/7600
Abstract: The consumer market in China is an emerging new market, which attracts a lot of investment. However, malls are being developed from first-tier cities to second and third tier cities, shopping mall development can be described as extremely rapid recently. The sharp increase in the number of malls has led to oversupply problems and high vacancy rates in some malls; the occupancy rate of many malls is not exceed 50%, empty malls are no deterrent, and this study aim to seek a possible way for the shopping mall sector to survive. This study involved three main research methodologies, namely the questionnaire survey, in-depth interview and case studies to investigate the critical success factors for shopping malls in second tier cities in both planning and operation phases and also the future trend of development for shopping malls in second tier cities (China has more than 600 cities, which are often categorized into four tiers, The classification is based on the economic level, population, etc.). According to the result of these three research methodologies, location, tenant mix and interior design are the most critical success factors for shopping mall development. Furthermore, there is a greater demand for high-end brands in Chengdu (as an example of second tier cities), preferably those of Western origin. The traditional shopping street has made room for department complexes throughout the city and combines shopping with recreation in the form of restaurants, cinema, bars, fitness and amusement centres in both city center and regional commercial areas. Finally, the result is that, location, tenant mix, interior design and market research are the critical success factors for shopping mall development in China's second tier cities.

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