"What do you really see" ---the multimodal discourse analysis of videos in business English textbooks

Pao Yue-kong Library Electronic Theses Database

"What do you really see" ---the multimodal discourse analysis of videos in business English textbooks

 

Author: Wen, Hao Tian
Title: "What do you really see" ---the multimodal discourse analysis of videos in business English textbooks
Degree: M.A.
Year: 2013
Subject: English language -- Business English -- Textbooks for foreign speakers.
Discourse analysis.
Semiotics.
Hong Kong Polytechnic University -- Dissertations
Department: Dept. of English
Pages: iii, 56 pages : illustrations
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b2687634
URI: http://theses.lib.polyu.edu.hk/handle/200/7674
Abstract: Business English is an important branch of English for Specific Purposes, and it combines English language and technical knowledge in business industry. To present a business world to language learners, videos have been widely used in business English classes, but most of the time they are chosen out of intuition and convenience. The current research analyzed a video used in business English class in light of Systemic Functional Linguistics. By comparing visual meaning of the images and verbal meaning of the conversation in the video, the meaning pattern of the video is revealed. Visual images and verbal conversation coordinate to make meanings when they repeat or elaborate or complement each in the video. By combining the visual meanings and verbal meanings, a few business principles can be uncovered. As a result, the current research not only offers video material designers with methods to evaluate a video, but also provides teachers with guidelines to deconstruct a business video in class.

Files in this item

Files Size Format
b26876346.pdf 690.6Kb PDF
Copyright Undertaking
As a bona fide Library user, I declare that:
  1. I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
  2. I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
  3. I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.

     

Quick Search

Browse

More Information