"Who's that girl?"-reconstructing gender : a cultural study of Madonna's music video

Pao Yue-kong Library Electronic Theses Database

"Who's that girl?"-reconstructing gender : a cultural study of Madonna's music video

 

Author: Zhao, Yingzi
Title: "Who's that girl?"-reconstructing gender : a cultural study of Madonna's music video
Degree: M.A.
Year: 2014
Subject: Sex role
Masculinity
Feminism
Hong Kong Polytechnic University -- Dissertations
Department: Dept. of English
Pages: iii, 117 pages : illustrations
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b2775850
URI: http://theses.lib.polyu.edu.hk/handle/200/7679
Abstract: This cultural study attempts to find out the way Madonna reconstructing gender in her music videos. Data were selected based on certain criteria which will be mentioned in the following parts. Mainly based on the Baldry & Thibault (2006) as well as Bordwell, Thompson & Ashton (1997)'s framework, ten samples of her music videos are chosen for analysis in terms of the semiotic resources which are related to the reconstruction of gender. The findings show that Madonna's music videos construe and represent women as well as men's image in her own way, which is different from the traditional impression about males and females. This research provides the readers with a deeper understanding about the gender reconstruction in Madonna's music videos.

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