Web GIS application for Hong Kong tourism

Pao Yue-kong Library Electronic Theses Database

Web GIS application for Hong Kong tourism

 

Author: Yau, Eviza
Title: Web GIS application for Hong Kong tourism
Degree: M.Sc.
Year: 2015
Subject: Geographic information systems -- China -- Hong Kong
Tourism -- China -- Hong Kong.
Hong Kong Polytechnic University -- Dissertations
Department: Faculty of Construction and Environment
Pages: xi, 71 pages : color illustrations
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b2831567
URI: http://theses.lib.polyu.edu.hk/handle/200/8341
Abstract: Tourism is one of the pillar industries of Hong Kong and it plays an import role in the regional economic developments. While facing increasing competitions from neighbouring Asian countries, Hong Kong has to continuously develop and improve tourist facilities for visitors to maintain its attractiveness. Besides this, the Hong Kong Tourism Board (HKTB) has adopted digital marketing strategies and established an official website www.discoverhongkong.com to promote different kinds of attractions and events and to provide travel recommendations and functions for trip planning. Trip planning is an activity using tourist spot locations and related information to design the itineraries of the tour. Though the website of HKTB includes web map components and functions to visualize and store spatial locations of tourist spots; its tourist data content and functions are limited and it is not able to fulfil the most of the needs of users, e.g. routing and general location search, in trip planning. Therefore, the dissertation aims at creating an all-in-one web-based Geographic Information System (GIS) application for tourism in Hong Kong to provide visitors better travel experience. With the latest web and GIS technology and availability of spatial data, an all-in-one web GIS platform named "Visit Hong Kong" is developed. It comprises integrated data and rich functionalities such as interactive map, general location searching, tourist attraction search, routing function, spatial analysis and etc. Such platform not only raises the bar of service delivered, but also provides pleasant trip planning experience to users.

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