研发投入、战略定位与公司绩效 : 基于中国制造业上市公司的研究

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研发投入、战略定位与公司绩效 : 基于中国制造业上市公司的研究

 

Author: 郭冰
Guo, Bing
Title: 研发投入、战略定位与公司绩效 : 基于中国制造业上市公司的研究
Yan fa tou ru, zhan lüe ding wei yu gong si ji xiao : ji yu Zhongguo zhi zao ye shang shi gong si de yan jiu
R&D spending, strategic positioning and firm performance-research on Chinese listed manufacturing firms
Degree: D.Mgt.
Year: 2015
Subject: Hong Kong Polytechnic University -- Dissertations
Strategic planning -- China -- Case studies
Stock companies -- China -- Management
Department: Faculty of Business
Pages: iii, 110 pages
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b2856349
URI: http://theses.lib.polyu.edu.hk/handle/200/8355
Abstract: 本文通过对中国制造业上市公司的研发投入数据进行分析,找出这些企业研发投入、战略定位与企业绩效及市场价值之间的契合关系,为中国制造业企业的研发投入与战略定位的合理配置提供建议。研究结果表明,差异化战略企业比成本领先战略企业有更多的研发投入;对于成本领先战略企业,其研发投入对企业绩效和市场价值的相关关系不明显;对于差异化战略企业,其研发投入与公司绩效和市场价值正相关。

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