| Author: | Shon, Hyo Min |
| Title: | An exploratory study of the critical success factors of Haitao shopping providers in Korea selling to China |
| Advisors: | Cheng, Edwin (LMS) Choy, Petrus (LMS) |
| Degree: | D.B.A. |
| Year: | 2018 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Electronic commerce -- China Electronic commerce -- Korea (South) |
| Department: | Faculty of Business |
| Pages: | xii, 240 pages : color illustrations |
| Language: | English |
| Abstract: | China's E-commerce industry is highly invigorated. International interest in online shopping in China is also growing rapidly. Given the increasing importance and huge commercial viability of online retailing in China, foreign investors are eager to exploit and profit from this market. Moreover, online retailing might also enable foreign small- and medium-sized enterprises to sell various goods to consumers in China. With the rapid development of its economy and social communication, China has witnessed increasing popularity of Haitao as the latest trend. The amount of Korean products purchased by Chinese consumers is notably increasing and is projected to increase further. While the large demand for Haitao, the quality of products supplied to Chinese consumers is not high. Many Haitao shopping providers are not yet accustomed to the practices of Chinese Haitao, and numerous Chinese consumers are dissatisfied with their "Haitao experience" and the products they purchased online. Therefore, Haitao shopping providers should focus on improving the quality of products and services to satisfy Chinese consumers. China has emerged as a major trading partner for Korea, with approximately 75% of Korea's total cross-border E-commerce exports destined for the Chinese market. However, Haitao shopping providers in Korea face numerous risks because market environments are usually associated with high volatility and uncertainties, such as political issues, tax rate changes, logistics, and lengthy transit times. These risks also provide diverse opportunities for Haitao shopping providers to identify the critical success factors that can positively affect their organizational performance. The aim of this study is to identify the critical success factors that Haitao shopping providers in Korea should develop to improve their organizational performance. Few researchers have investigated the critical success factors and organizational performance of Haitao shopping providers in Korea, which forms the scope of this study. Moreover, relatively little research has addressed the challenges faced by Haitao shopping providers in Korea, which is also the focus of this study. This study conducted an extensive review of the extant literature pertinent to Haitao shopping providers in Korea, and identified nine initial constructs with 75 measurement indicators of the critical success factors and six initial constructs with 71 measurement indicators of organizational performance measures. A structured survey questionnaire was designed for data collection and applied to conduct an organizational-level field study. Structured survey questionnaires were sent to 400 selected Hai tao shopping providers in Korea to collect data and 107 valid responses were received and analyzed by exploratory factor analysis (EFA) to identify the potential critical success factors and organizational performance measures pertinent to Haitao shopping providers in Korea, and by multiple regression analysis to examine their relationships in order to identify the critical success factors of Haitao shopping providers in Korea. Five critical success factors were identified, namely platform management, logistics flexibility, marketing, strategic planning, and innovation. Six organizational performance measures were identified, namely corporate social responsibility performance, marketing performance, operational performance, financial performance, personnel performance, and customer satisfaction performance. Various statistically significant associations exist between these four of five critical success factors and these six organizational performance measures. Innovation is the most paramount success factor because it has significant associations with five of the six organizational performance measures. Furthermore, a case study of the Amorepacific Group was conducted to validate the findings by reviewing the measures taken to achieve superior organizational performance. Another listed company, LG Household & Health Care Ltd., was studied for benchmarking purposes. The results of this study add to the body of knowledge regarding the critical success factors from an academic point of view and should help Haitao shopping providers in Korea deploy their limited resources to develop a competitive edge to effectively compete in the dynamic and volatile Haitao shopping market. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 991022163353403411.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 2.99 MB | Adobe PDF | View/Open |
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