| Author: | Au, Yu-kwong Paul |
| Title: | The success factors and competitive advantages of Hong Kong OEM toy manufacturers and their difficulties in developing ODM and OBM businesses |
| Degree: | M.B.A. |
| Year: | 2004 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Toy industry -- China -- Hong Kong Manufactures -- China -- Hong Kong |
| Department: | Graduate School of Business |
| Pages: | vii, 129 leaves : ill. ; 30 cm |
| Language: | English |
| Abstract: | This dissertation is to study the success factors of Hong Kong toy manufacturers. Toy is one of the oldest and largest export industries of Hong Kong. Hong Kong manufacturers played the OEM (original equipment manufacturing) role to US, Japan and European toy companies since 1970. They are always overseas buyers' reliable partners. However, competition has become keener, either from local or indigenous Chinese enterprises. Although OEM is a low profit business, many toy manufacturers are still engaged in it and do not want to move to ODM and OBM businesses. In this paper, the success factors and competitive advantages of toy industry is examined. Survey was conducted on toy manufacturers in order to verify the competitive advantage's model. Finally, I also identify their difficulties in engaging ODM and developing brand name products. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b17727145.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 3.59 MB | Adobe PDF | View/Open |
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