A study on government information and public relations strategy

Pao Yue-kong Library Electronic Theses Database

A study on government information and public relations strategy

 

Author: Ho, Shuk-yee
Title: A study on government information and public relations strategy
Year: 2001
Subject: Civil service -- China -- Hong Kong -- Management
Public relations -- China -- Hong Kong -- Management
Hong Kong Polytechnic University -- Dissertations
Department: Multi-disciplinary Studies
Dept. of Management
Pages: 85 leaves ; 30 cm
Language: English
InnoPac Record: http://library.polyu.edu.hk/record=b1577038
URI: http://theses.lib.polyu.edu.hk/handle/200/1314
Abstract: Since the establishment of the Hong Kong Special Administrative Region(HKSAR) in July 1997, the Government information and public relations work has come under an unprecedented and unceasing series of attacks from all sides of the society, including the general public, the media and the legislators. Both the whole SAR Government and the Chief Executive, Mr Tung Chee-hwa, were severely criticized for, among other things, poor communication both internally and externally. In response, the Government made several moves to counter the attacks. Changes were brought to the information machinery structure. Taking the Government's communication with the public via the media through its information machinery as a the focus, this paper attempts to analyse the situation, assess Government moves and evaluate the handling of two significant events in the field of Government's public image.

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