Product strategy on powder detergent in the China market

Pao Yue-kong Library Electronic Theses Database

Product strategy on powder detergent in the China market


Author: Cheung, Moon-tong
Title: Product strategy on powder detergent in the China market
Degree: M.B.A.
Year: 1998
Subject: Detergent industry -- China
Washing powders
Product management -- China
Consumers' preferences -- China
Consumer behavior -- China
Hong Kong Polytechnic University -- Dissertations
Department: Dept. of Management
Pages: 70 leaves : ill. (some col.) ; 30 cm
Language: English
InnoPac Record:
Abstract: This dissertation is intended to have a descriptive study on consumer attitudes towards the powder detergent product attributes at China. As the market is segmented into three segments: economic priced segment, medium priced segment and premium price, the product attributes for each segment to be investigated individually. Part One comprising chapter 2 is dedicated to review the definition, nature and significance of product, product strategy and product attributes. Part two comprising chapter 3 is dedicated to review the current powder detergent market. Chapter 4 is dedicated to discuss the research methodology, research findings, data analysis and limitation. Chapter 5 is dedicated to the final conclusion.

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