Improving performance in the aerospace after sales market

Pao Yue-kong Library Electronic Theses Database

Improving performance in the aerospace after sales market


Author: Huen, Wai-man Shirley
Title: Improving performance in the aerospace after sales market
Year: 2004
Subject: Hong Kong Polytechnic University -- Dissertations
Aerospace industries -- Marketing
Business logistics
Electronic commerce
Internet marketing
Department: Dept. of Industrial and Systems Engineering
Pages: x, 122, [44] leaves : ill. ; 30 cm
Language: English
InnoPac Record:
Abstract: In recent years, aircraft maintenance down times together with the length of time spent on maintenance are extremely important factors contributing to two major yardsticks of aircraft performance: aircraft availability and reliability. Direct maintenance costs have important cost implications, so to identify a suitable maintenance management system and to develop a cost effective maintenance strategy has become more and more important in the aircraft industry. Especially after 9/11, flying slowed down due to everyone wanting to stay a little closer to home, and a definite decrease in maintenance activity occurred at all sites. Facing the fast moving and changing business environment, much of the competitiveness of aircraft's part original equipment manufacturer (OEM), lies in its persistent and continuous pursuit of change and improvement in its activities, as well as in its ways of doing business. The technological opportunities in today's environment are key enablers for OEM of aircraft parts to transform the logistics and supply chain management processes through using advanced information system and improved techniques, in order to fulfill customer's needs by ensuring the right product or service is delivered to the right customer, at the right time, in the right place, at the right cost. Using modern information systems, companies can establish a gateway for the electronic relationship between themselves, suppliers and customers, via the Web. Once the logistics information is digitized and harmonized, it can be distributed throughout the supply chain without manual re-keying. Associated efficiencies result, such as increase in the velocity of data exchange, removal of time lags from the system, reduction in the number of transactional errors, and cuts in the lead-times. Together, these efficiencies result in lower inventory levels, removal of non -value added activities and more meaningful management information. In this case study, we identified different challenges or new requirements that are faced by the OEM dealing with the aerospace after sales market. We propose a new business model which aims at improving processes for efficiency and which gives consistent quality customer services in response to the fast changing environment. By studying this study, companies can learn useful ideas to improve their business and can create competitive advantage to sustain or even enhance their market position.

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