研究和分析來蘇客人選擇酒店的因素

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研究和分析來蘇客人選擇酒店的因素

 

Author: 孫秋蕾
Sun, Qiulei
Title: 研究和分析來蘇客人選擇酒店的因素
Yan jiu he fen xi lai Su ke ren xuan ze jiu dian de yin su
Analysis the factors to influence guests in selecting a hotel in Suzhou
Degree: M.Sc.
Year: 2006
Subject: Hong Kong Polytechnic University -- Dissertations.
Consumer satisfaction.
Hotel management -- China -- Suzhou (Jiangsu Sheng)
Department: School of Hotel and Tourism Management
Pages: 78 leaves : charts ; 30 cm.
Language: Chinese
InnoPac Record: http://library.polyu.edu.hk/record=b1986335
URI: http://theses.lib.polyu.edu.hk/handle/200/5251
Abstract: With the rapid development of the hotel industry in Suzhou, the number of star rated hotels has increased gradually in past years. Since the competition among hotels is becoming increasingly intense, hotel operators must understand how guests make their hotel choices. Better communication programs can be developed to increase hotel occupancy and revenue. The purpose of this study was to investigate the factors that influence guest' choice of hotel in Suzhou. Six 4 to 5 star hotels were selected for this study. Data were collected from business guests who stayed in the participating hotels during the survey period. Factor analysis was used to reveal the underlying dimensions of the influencing factors. T-tests and ANOVA tests were used to explore differences between first-time and repeat guests. Differences among demographic groups were also assessed. The results should provide valuable information to hotel operators in Suzhou. Among the 41 attributes investigated, sanitation, services quality and security are still the most important elements. Besides, most respondents attached great importance to network facilities, on-line booking and hotel image, especially for frequent or high income respondents.

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