Browsing by Author > Liu Shuk-woon
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Year | Title | Author |
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2011 | How customers assess rebranding strategy : the impact of perceived brand image similarity and loyalty before rebranding | Liu Shuk-woon |
Year | Title | Author |
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2011 | How customers assess rebranding strategy : the impact of perceived brand image similarity and loyalty before rebranding | Liu Shuk-woon |