Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Department of Computing | en_US |
| dc.contributor.advisor | Lui, Richard (COMP) | - |
| dc.creator | Hui, Pui Yi Aki | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/10201 | - |
| dc.language | English | en_US |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.rights | All rights reserved | en_US |
| dc.title | Challenges of O2O adoption from single channel model to closed-loop O2O in Hong Kong | en_US |
| dcterms.abstract | O2O is the next hot topic after the rise of e-commerce. However, study on O2O is merely few because O2O is newly discovered and developed, even no conclusion on the definition of O2O. Hong Kong people heard O2O because of the advanced development of technology and e-Commerce in China. More and more companies in Hong Kong would like to develop O2O however they do not know what really it is and how to adopt O2O strategy. This research paper first identifies the channel development from single channel to multiple channel to O2O model, and the latest concept, closed-loop O2O model. The four stages evolution can be applied in any companies. Then analysis of the real cases in Hong Kong on O2O development process and challenges conducted. Influence factors of O2O development found are intra-organisational communication and inter-channel competition. Lastly, implication for companies in Hong Kong is suggested. | en_US |
| dcterms.extent | 101 pages : color illustrations | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2019 | en_US |
| dcterms.educationalLevel | M.Sc. | en_US |
| dcterms.educationalLevel | All Master | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.LCSH | Electronic commerce | en_US |
| dcterms.LCSH | Marketing channels | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 991022287145203411.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 4.21 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/10201