Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | School of Hotel and Tourism Management | en_US |
| dc.creator | 章茂紅 | - |
| dc.creator | Zhang, Maohong Alice | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/104 | - |
| dc.language | Chinese | en_US |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.rights | All rights reserved | en_US |
| dc.title | 广告准则如何运用于中国酒店之研究 | en_US |
| dc.title | Guang gao zhun ze ru he yun yong yu Zhongguo jiu dian zhi yan jiu | en_US |
| dcterms.abstract | Nil | en_US |
| dcterms.alternative | Advertising appeal used by hotels in China | - |
| dcterms.extent | 43 leaves : ill. ; 30 cm | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2004 | en_US |
| dcterms.educationalLevel | All Master | en_US |
| dcterms.educationalLevel | M.Sc. | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.LCSH | Advertising -- Hotels -- China | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b17810164.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 2.37 MB | Adobe PDF | View/Open |
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