Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | School of Hotel and Tourism Management | en_US |
| dc.contributor.advisor | 高怡幸 (SHTM) | en_US |
| dc.contributor.advisor | 李咪咪 (SHTM) | en_US |
| dc.creator | 梁曦 | - |
| dc.creator | Liang, Xi | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/10936 | - |
| dc.language | Chinese | en_US |
| dc.publisher | Hong Kong Polytechnic University | en_US |
| dc.rights | All rights reserved | en_US |
| dc.title | 工业旅游体验对企业品牌化的影响 | en_US |
| dcterms.abstract | 工业旅游是一种新兴的旅游形式，是社会经济进步、产业结构升级、旅游多业态发展、文化传承与重塑的结果。与工业旅游相关的话题，已引起了学界和业界的注意。虽然我国过往的研究已涉及工业旅游的议题，但大多以产业发展、空间布局、项目规划、案例阐述为主，对于工业旅游游客行为的理论梳理和解释付之阙如，因此，本研究以旅游现象的内核—— 旅游体验的角度切入，以补足以往工业旅游研究的空白。工业旅游是在利益相关者共同驱动下发展起来的。价值是利益相关方经济行为发生的基础。消费者与企业在在体验环境中通过互动共同创造价值，并且由消费者的感知来决定最终价值。本研究在价值共创理论的整体框架下，从游客视角出发，围绕工业旅游情境下，如何共同实现游客体验价值和企业品牌价值这一问题进行实证研究。本研究以工业旅游游客为调研对象，通过 387 份有效问卷作为分析材料，以结构方程模型的方法探讨工业旅游游客价值共创行为、旅游体验、共创价值、企业品牌化之间的关系。研究结果显示：价值共创行为对工业旅游体验的教育体验，美学体验， 逃避体验以及娱乐体验这四个维度都有正向且显著影响。除了逃避体验， 教育体验，美学体验和娱乐体验对于共创价值均有正向并且显著的影响。本研究认为造成这种现象的原因与工业旅游的特殊性、我国工业旅游的现状有关。此外，游客共创价值对企业品牌化则有正向且显著影响。本研究运用价值共创理论，将游客价值共创行为和共创价值进行区分，分别作为旅游体验的前因和后果，探讨了工业旅游情境下，如何实现游客体验价值和企业品牌价值的并轨，更清晰地梳理了价值共创过程的内部机理，为工业旅游企业和游客之间架起桥梁，为工业企业发展工业旅游提供了新的思路和策略。 | en_US |
| dcterms.alternative | The impact of the industrial tourism experience on corporate branding | en_US |
| dcterms.extent | xiv, 188 pages | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2020 | en_US |
| dcterms.educationalLevel | DHTM | en_US |
| dcterms.educationalLevel | All Doctorate | en_US |
| dcterms.LCSH | Industrial tours -- China | en_US |
| dcterms.LCSH | Tourism -- China | en_US |
| dcterms.LCSH | Branding (Marketing) | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 5401.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 1.77 MB | Adobe PDF | View/Open |
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