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DC FieldValueLanguage
dc.contributorDepartment of Management and Marketingen_US
dc.contributor.advisorJiang, Yuwei (MM)en_US
dc.creatorLiu, Qianqian-
dc.publisherHong Kong Polytechnic Universityen_US
dc.rightsAll rights reserveden_US
dc.titleThe influence of product type on consumers’ value perceptions of expiring productsen_US
dcterms.abstractThis research explores the impact of product type on consumers' value perceptions of expiring goods. I found that consumers value expiring utilitarian products less than expiring hedonic products and this effect holds for both buyers and sellers. Moreover, I further predict that this effect will be mediated by consumers' greater focus on feasibility (vs. desirability) when purchasing utilitarian (vs. hedonic) products and moderated by the type of expiration date (i.e., best before date, use by date) and consumers' construal level. This work has several implications for both expiring goods literature and hedonic and utilitarian consumption literature. The findings may also benefit consumers, marketing practitioners, and policy makers. Nevertheless, there are also some limitations to be improved in the future.en_US
dcterms.extent53 pages : illustrationsen_US
dcterms.isPartOfPolyU Electronic Thesesen_US
dcterms.educationalLevelAll Masteren_US
dcterms.LCSHConsumers -- Attitudesen_US
dcterms.LCSHConsumers' preferencesen_US
dcterms.LCSHWillingness to payen_US
dcterms.LCSHHong Kong Polytechnic University -- Dissertationsen_US
dcterms.accessRightsopen accessen_US

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