| Author: | Chan, Ming Hei |
| Title: | An empirical study : the impact of collaborative communications on new product creativity that contributes to new product performance |
| Advisors: | Cho, Vincent (MM) |
| Degree: | D.B.A. |
| Year: | 2021 |
| Subject: | New products Business communication Creative ability in business Hong Kong Polytechnic University -- Dissertations |
| Department: | Faculty of Business |
| Pages: | vi, 112, [27] pages : illustrations |
| Language: | English |
| Abstract: | In response to the competitive environment nowadays, creativity is vital and a key determinant for the success of many organizations. Research in marketing has suggested that collaborative communication is important to sustain competitive advantage. Leveraging the Resource-based view, this research provides a comprehensive view to examine the different facets of collaborative communication reciprocal feedback, rationality, formal communication, and informal communication, on meaningfulness and novelty of new product creativity, and their impacts on new product performance in a multinational manufacturing company. Based on 181 sets of responses, my findings indicated that rationality posits a significant positive effect on the meaningfulness of new product creativity, which in turn contributes to new product performance. As for the novelty of new product creativity, it is influenced by informal communication, and the use of ICT further moderates the influence of informal communications on the novelty of new product creativity. This study provides theoretical contributions to the new product development literature as well as practical insights on the essence of collaborative communication to new product creativity and new product performance. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 6012.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 5.91 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/11478