Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | School of Hotel and Tourism Management | en_US |
| dc.creator | 汪海娟 | - |
| dc.creator | Wang, Haijuan | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/1214 | - |
| dc.language | Chinese | en_US |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.rights | All rights reserved | en_US |
| dc.title | 杭州城市旅游形象塑造的研究 | en_US |
| dc.title | Hangzhou cheng shi lu you xing xiang su zao de yan jiu | en_US |
| dcterms.abstract | As China's tourism industry experienced rapid growth, more and more tourism researchers found that city's tourism image was one of the most important factors to attract tourists. Strictly speaking, as a famous tourism city, Hangzhou has still not sufficiently built up its image. This study conducted the preliminary research on how Hangzhou has tried to build this image, and included an analysis of its current tourism image, positioning, design of image, identification system, promotion and deepening the theme of tourism image. In order to achieve the research objectives, the researcher used an in-depth interview and questionnaire research method. The researcher formulated a model on how Hangzhou should build its tourism image and decided, based on this model, that Hangzhou's image should be one that combines the uniqueness of its mountains and water together with leisure travel, and tried to raise its overall image presently given by formulating the slogan, "The Mountains and Water of Hangzhou Make a Travel Paradise." In addition, the researcher tried to design Hangzhou's tourism image identification system from human to human and human to tourism destination perspective. | en_US |
| dcterms.extent | xi, 98 leaves : charts ; 30 cm | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2002 | en_US |
| dcterms.educationalLevel | All Master | en_US |
| dcterms.educationalLevel | M.Sc. | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.LCSH | Tourism -- China -- Hangzhou | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b16431467.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 4.02 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/1214