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DC FieldValueLanguage
dc.contributorSchool of Designen_US
dc.contributor.advisorWei, Huaxin (SD)en_US
dc.contributor.advisorChow, Kenny (SD)en_US
dc.creatorLee, Sang Won-
dc.identifier.urihttps://theses.lib.polyu.edu.hk/handle/200/12271-
dc.languageEnglishen_US
dc.publisherHong Kong Polytechnic Universityen_US
dc.rightsAll rights reserveden_US
dc.titleResponsible social media : development and evaluation of key guiding principlesen_US
dcterms.abstractThis dissertation presents guidelines and frameworks for designing responsible social media services that can be used by social media practitioners and other stakeholders. Currently, social media abuses such as misinformation have significantly affected society, and filter bubbles resulting from biased algorithmic curations has driven our society towards a more polarized status. The younger generation needs to use social media-related systems to connect to online classes and communities despite lacking sufficient digital literacy. Under these situations, it is urgent and necessary to establish rules and policies for designing accountable and sustainable social media services to prevent harm and embrace the wider range of users.en_US
dcterms.abstractThis study adopted influencing approaches from Design for Behavior Change, and established a framework for the three areas to focus on: protecting privacy, raising awareness, and controlling abuse. This thesis is composed of three studies which iteratively implemented two approaches, generative and evaluative, to develop and refine a set of guidelines for responsible social media services. Study 1 conducted a systematic literature review in the three areas and current social media policy research to generate an initial set of guidelines. Study 2 and 3 evaluated and evolved these guidelines through users' experiences and experts' knowledge. The three studies resulted in a final set of 15 guidelines for designing responsible social media services in the three areas.en_US
dcterms.abstractAlong with 15 guidelines as outcomes, findings from this thesis include frameworks, considerations, and discussion around developing responsible social media services. One of the contributions of this thesis to the design practice is the 15 Responsible Social Media (RSM) guidelines, which are publicly available for social media practitioners and social media policymakers. Social media practitioners and policymakers can benefit from this study by using these guidelines to examine their current services and develop policies and related interventions. Through the three studies, transparency, sustainability, and inclusiveness were identified as important values that should be embedded in social media services. Detailed recommendations are presented as to how to deliver these values in social media services effectively.en_US
dcterms.extent279 pages : color illustrationsen_US
dcterms.isPartOfPolyU Electronic Thesesen_US
dcterms.issued2023en_US
dcterms.educationalLevelPh.D.en_US
dcterms.educationalLevelAll Doctorateen_US
dcterms.LCSHSocial media -- Social aspectsen_US
dcterms.LCSHSocial responsibility of businessen_US
dcterms.LCSHHong Kong Polytechnic University -- Dissertationsen_US
dcterms.accessRightsopen accessen_US

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Please use this identifier to cite or link to this item: https://theses.lib.polyu.edu.hk/handle/200/12271