Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | School of Hotel and Tourism Management | en_US |
| dc.contributor.advisor | Lin, Michael (SHTM) | en_US |
| dc.creator | Ip, Po Kan Ive | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/12410 | - |
| dc.language | English | en_US |
| dc.publisher | Hong Kong Polytechnic University | en_US |
| dc.rights | All rights reserved | en_US |
| dc.title | A transformation of Hong Kong locals after COVID-19 – the ripple effect on cultivating revisit food and beverage customers through packages | en_US |
| dcterms.abstract | During the COVID-19 pandemic, staycation, a value-based pricing product, enabled locals to gain a thoughtful understanding of luxury hotels. The phenomenon indicated during the crisis; hotels must shift the focus from tourists to locals to maintain business afloat. This research leveraged the phenomenon and examined the relationships between price-value, need for status and satisfaction of the staycation package, as well as the revisit intention towards the hotel’s food and beverage(“F&B”) as a result of the ripple effect, which also aligned with the change theory in behaviour study. The findings help luxury hotels react to and recover from crises more quickly by taking a crisis as an opportunity. To develop a new sustainable source of revenue in the hotel’s F&B, and help transform hotels into a social hub for tourists and locals during a crisis, contributing to hotels’ revenue and marketing strategy. | en_US |
| dcterms.extent | 67 pages : illustrations | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2023 | en_US |
| dcterms.educationalLevel | M.Sc. | en_US |
| dcterms.educationalLevel | All Master | en_US |
| dcterms.LCSH | Hotels -- China -- Hong Kong | en_US |
| dcterms.LCSH | COVID-19 Pandemic, 2020- -- China -- Hong Kong -- Influence | en_US |
| dcterms.LCSH | COVID-19 (Disease) -- Economic aspects -- China -- Hong Kong | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 6858.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 904.51 kB | Adobe PDF | View/Open |
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