| Author: | Wang, Yifan |
| Title: | Marketing direction of the services and products of wellness hotels after the COVID-19 pandemic in China |
| Advisors: | Kucukusta, Deniz (SHTM) |
| Degree: | M.Sc. |
| Year: | 2023 |
| Subject: | Health resorts -- China Hotels -- China Tourists -- Health and hygiene Travel -- Health aspects Hong Kong Polytechnic University -- Dissertations |
| Department: | School of Hotel and Tourism Management |
| Pages: | vii, 75 pages : illustrations |
| Language: | English |
| Abstract: | Covid-19 has brought about a huge impact on people's lives and an unprecedented crisis and opportunity for tourism and hotels. Wellness tourism, as an emerging mass tourism activity in recent years, has become a focus of attention for researchers. Wellness hotels, as one of the destinations for wellness tourism, provide consumers with wellness tourism products and services such as physical healing, sleep physiotherapy, dietary regimen and spiritual relaxation. In the post-popular era, what are consumers' needs for wellness hotels and how should these needs be met in terms of marketing? This study applies a qualitative research approach to understand consumer needs for wellness hotels in the post-epidemic era through content analysis of online reviews of three wellness hotels. Also, a case study of a wellness hotel in China was used to compare whether the key points of consumers' needs were covered by analysing its social media content. It was found that consumer needs in the post-epidemic period were essentially the same as before the pandemic, but that consumers were concerned about the decline in service quality after the pandemic, as well as dissatisfaction with the booking cancellation policy resulting from the pandemic. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 6862.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 639.32 kB | Adobe PDF | View/Open |
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