| Author: | Kam, Sun |
| Title: | Camping experiences in Hong Kong : evidence of value co-creation |
| Advisors: | Hsu, Cathy (SHTM) |
| Degree: | DHTM |
| Year: | 2023 |
| Subject: | Camps -- China -- Hong Kong Camp sites, facilities, etc. -- China -- Hong Kong Camping -- China -- Hong Kong Hong Kong Polytechnic University -- Dissertations |
| Department: | School of Hotel and Tourism Management |
| Pages: | xiii, 270 pages : illustrations |
| Language: | English |
| Abstract: | Camping is an important social activity in the countryside, and it provides a way of reconnecting with nature to achieve various benefits. The growing popularity of camping can be explained by the exclusive nature of the experiences it offers, although campers’ experiences are highly variable. With the increasing awareness of the value co-creation concept, the growing demand for camping activities, and the research gap in experience and value co-creation in the camp context, there is a need to study the desired experiences of campers and how it can be managed and created. Therefore, the researcher explores the desired camping experiences of Hong Kong campers and examines whether and how co-creation activities happen in the Hong Kong camp setting. The researcher conducted a comprehensive review of contemporary camps in Hong Kong and paradigms relating to the concept of camping experience and value co-creation to design the interview questions based on the framework grounded in pre, during, and post-experience in camp services and core elements of value co-creation. He employed a qualitative method for this study, interviewing 10 camp managers and 12 campers with experience in camping in Hong Kong. The findings showed that the essence of the six elements in the two dimensions model of value co-creation for the desired camping experience, and that technological applications are vital to enhance the efficiency value of the camping experience in the rapidly evolving market. In particular, online social media platforms play a critical role in co-creating the camping experience. Other than that, managing expectations, providing convenience, enhancing service quality, and improving the current condition of the camp operations and management are essential to achieve campers’ desired experiences. Although most camp managers and campers do not know the concept of value co-creation well, it is truly happening in camp operations and management, and the elements of value co-creation are present in the Hong Kong camp context. The elements of co-production and value-in-use are crucial to co-create campers’ camping experiences. This study explores the campers’ desired camping experiences and value co-creation practices in Hong Kong camp context, which contributes to the extant literature on both the camping experience and the concept of value co-creation. The newly constructed model relating the two dimensions with six elements to camping experience and the model of value co-creation in camp settings also provide information for further research. The results of the study can serve as a reference for the industry and the Camp Association of Hong Kong, China to improve the camp operations and management and to promote camp education in Hong Kong. Ultimately, the incorporation of the concept of value co-creation could help to facilitate and enhance campers’ experiences and to sustain camping businesses. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 7312.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 1.88 MB | Adobe PDF | View/Open |
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