Author: Wang, Xiaoying
Title: Power of tourism : leading the resurgence of religion in Tibet, China
Advisors: Huang Wei-jue (SHTM)
Degree: DHTM
Year: 2023
Subject: Tourism -- China -- Tibet Autonomous Region
Tourism -- Religious aspects -- Buddhism
Hong Kong Polytechnic University -- Dissertations
Department: School of Hotel and Tourism Management
Pages: ix, 181 pages : color illustrations
Language: English
Abstract: The influence of tourism on religion is one of the core topics in tourism impact research. The wave of religious revival swept the world in the 1990s, and China, which is governed by an atheist party, is no exception. At the same time, tourism has achieved unprecedented development. In recent years, scholars have begun to call for tourism to be placed at the center of post-secular religion, and it is necessary to strengthen the interdisciplinary research of tourism and sociology of religion. Tibet, compared with other regions in China, is a region with the largest religious population, and it is also a region where tourism has developed extremely rapidly in recent years.
This study investigates monks, tourism companies, local residents, and the government's perception of religion and tourism, as well as their participation in religious tourism, and explores the path through which tourism affects the spread of Tibetan Buddhism. This paper combines the religious market theory and social cognitive theory to construct a research framework, focusing on the religious product suppliers of religious tourism destinations and the government, the core influencer of the religious tourism development environment. Observations, in-depth interviews, and document analysis were used for data collection, using grounded theory, thematic analysis for data analysis. Research questions are solved based on the investigation and analysis, including: the motivation of monks to participate in tourism activities, the process and view of monks' participation in tourism activities, the attitude of local residents towards religious tourism, the motivation and process of participating in religious tourism, the motivation and process of religious tourism immigrants' participation in religious tourism. In addition, from the perspective of the integration and mutual learning of tourism and sociology of religion, the role of tourism in the development of post-secularism religion is expounded, in order to provide new research perspective and practical analysis for religious tourism research.
Rights: All rights reserved
Access: restricted access

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