| Author: | Liu, Minqing |
| Title: | The impact of identity management strategies among women who work on social media |
| Advisors: | Ou, Amy (MM) Liu, Wu (MM) |
| Degree: | D.B.A. |
| Year: | 2024 |
| Subject: | Social media Women -- Identity Internet and women Hong Kong Polytechnic University -- Dissertations |
| Department: | Faculty of Business |
| Pages: | 126 pages : illustrations |
| Language: | English |
| Abstract: | The advancement of digital communication technologies has made social media a powerful platform for individuals to express themselves, connect with others, and manage their online identities. In my dissertation, I investigated women’s identity management strategies on social media platforms, proposing that women’s different identity management strategies relate to social support and cyberbullying, which in term relate to women’s career success perception. I adopted a mixed-methods approach, combining a pilot, qualitative study with a main, two-wave quantitative survey study. My study shows that women employ four main identity management strategies: self-success, self-struggle, community success, and community struggle. These strategies have distinct implications for social support and cyberbullying, which in turn affect career success. The study also highlights the mediating roles of social support and cyberbullying in the relationship between these strategies and career success. The findings contribute to the understanding of how social media can potentially challenge and empower women outside of traditional workplace, and offer insights for organizations, individuals, and policymakers to develop strategies that promote gender equality in the society by helping women leverage social media platforms for networking, professional growth, and career success. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 7913.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 1.19 MB | Adobe PDF | View/Open |
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