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dc.contributorFaculty of Businessen_US
dc.contributor.advisorLi, Shuping (MM)en_US
dc.creatorPookayaporn, Kamonchanok-
dc.identifier.urihttps://theses.lib.polyu.edu.hk/handle/200/13439-
dc.languageEnglishen_US
dc.publisherHong Kong Polytechnic Universityen_US
dc.rightsAll rights reserveden_US
dc.titleThe influence of firm strategic communication on analyst evaluations : the role of TMT heterogeneity, past performance, and industry growthen_US
dcterms.abstractThis thesis investigates the impact of firm strategic and tactical communication on analyst recommendations, using the theoretical lenses of strategic management and firm communication. It examines the moderating roles of Top Management Team (TMT) heterogeneity, firm past performance, and industry growth. The study aims to bridge gaps in the existing literature by distinguishing between strategic and tactical communication and exploring their differential effects on analyst evaluations under various boundary conditions.en_US
dcterms.abstractUtilizing a cross-sectional analysis of data from 813 U.S. listed firms from 2012 to 2022, the study integrates data from I/B/E/S, Seeking Alpha, Execucomp, and Compustat databases. This comprehensive dataset provides a robust context for examining the dynamics of firm communication and analyst reactions across different economic cycles.en_US
dcterms.abstractThe findings reveal that strategic communication significantly enhances analyst recommendations in stable conditions, while tactical communication's impact becomes crucial in dynamic environments or during periods of positive performance. TMT heterogeneity, positive past performance, and industry growth each play critical roles in moderating these effects. Specifically, diverse TMTs, positive past performance, and high industry growth conditions elevate the importance of tactical communication for analysts, while strategic communication becomes less significant under these circumstances.en_US
dcterms.abstractThis research contributes to strategic management literature by extending the understanding of how communication styles affect key stakeholder perceptions. It emphasizes the need for firms to adapt their strategies based on internal and external conditions and provides practical insights for managers aiming to align their communication strategies with analyst expectations, ultimately enhancing favorable analyst perceptions and recommendations.en_US
dcterms.extentvi, 118 pages : color illustrationsen_US
dcterms.isPartOfPolyU Electronic Thesesen_US
dcterms.issued2024en_US
dcterms.educationalLevelD.B.A.en_US
dcterms.educationalLevelAll Doctorateen_US
dcterms.LCSHCommunication in managementen_US
dcterms.LCSHStrategic planningen_US
dcterms.LCSHBusiness communicationen_US
dcterms.LCSHHong Kong Polytechnic University -- Dissertationsen_US
dcterms.accessRightsrestricted accessen_US

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Please use this identifier to cite or link to this item: https://theses.lib.polyu.edu.hk/handle/200/13439