| Author: | Lee, Po Yen |
| Title: | Exploring vaccine tourism via Taiwan-Palau travel bubble using Z-DEMATEL model |
| Advisors: | Gao, Lisa (SHTM) |
| Degree: | DHTM |
| Year: | 2024 |
| Subject: | Tourism -- Health aspects COVID-19 Pandemic, 2020-2023 Tourism -- Management Tourism -- Taiwan Hong Kong Polytechnic University -- Dissertations |
| Department: | School of Hotel and Tourism Management |
| Pages: | ix, 210 pages : color illustrations |
| Language: | English |
| Abstract: | The present study endeavors to undertake an examination of the first instance of “vaccine tourism” via the Taiwan-Palau travel corridor as a case study for gauging the preparedness for further development of “vaxications” or health-centric tourism. Utilized in this exploration is the delineated framework rooted in the Protection Motivation-Delight-Intention model, coupled with the innovative methodology of the fuzzy Decision-Making and Trial Evaluation Laboratory model, referred to as Z-DEMATEL. The empirical findings corroborate both the theoretical consonance and the methodological suitability of the study. The results underscore the success of the travel bubble strategy as a potent instrument to modify tourist behavioral intentions. Moreover, the Inter-Network Relation Map (INRM) uncovers significant interrelations and reciprocal feedback within vaxication constructs, providing a nuanced understanding of the labyrinthine interdependencies amongst the constructs. The sequential order of influence can be outlined as follows: Travel Protection Motivation instigates Consumer Delight, which propels Travel Intention. A meticulous breakdown of influence sequences is discernible within individual dimensions and criteria, intimating at the strategical improvements through the utility of network influence power. Furthermore, the application of the Z-DEMATEL model provides an actionable enhancement blueprint for vaxications in a user-friendly index format for practical implementation. In summary, the research has identified the terminology, improvement, and facilitation of vaxications using the ZDEMATEL model within the theoretical framework of the Protection Motivation-Delight-Intention paradigm. The implications drawn from this study may contribute significantly to the broad-based development of the vaxication or health-affiliated tourism sector, with a particular focus on tourism-reliant Small Island Developing States (SIDS), notably the case in point, Palau. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 7867.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 2.78 MB | Adobe PDF | View/Open |
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