Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor | School of Hotel and Tourism Management | en_US |
dc.contributor.advisor | 肖洪根 (SHTM) | en_US |
dc.creator | 胡隽 | - |
dc.creator | Hu, Jun | - |
dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/13472 | - |
dc.language | Chinese | en_US |
dc.publisher | Hong Kong Polytechnic University | en_US |
dc.rights | All rights reserved | en_US |
dc.title | 基于区块链技术的全域旅游价值共创机制研究 | en_US |
dcterms.abstract | 自改革开放以来,中国取得了显著的经济发展和社会进步。随着乡村振兴战略的有序推进,城乡差距逐渐缩小,绘就了一个美丽而繁荣的崭新画面。美丽乡村建设不仅改善了生态环境,营造了宜居的居住环境,还推动了产业的发展。各种多样的产业形式和创新创业活动蓬勃兴起,产业链日趋完善。近年来,消费者对旅游的态度发生了积极转变,更加关注个性化定制和参与感,追求卓越的旅行体验。在这一背景之下,美丽乡村旅游应运而生,不仅满足了消费者的需求,还作为一种新兴的热门全域旅游方式应运而生,为游客提供更为深入的运动休闲康养旅游体验,同时也促进了更深层次的价值共创。 | en_US |
dcterms.abstract | 然而,随着全域旅游的发展,也带来了景区管理、服务能力以及政府监管等方面的挑战。消费者的法律意识和维权意识不断加强,对问题解决提出了新的技术要求。在众多的数字技术中,区块链技术以其去中心化的特点备受瞩目。该技术有效地解决了多元主体协同合作中的隐私和合作风险问题。同时,区块链技术还有助于提升旅游行业的透明度和信任度,改善景区管理和游客体验。因此,将区块链技术融入全域旅游模式具备重要的发展潜力。 | en_US |
dcterms.abstract | 本研究旨在探索区块链技术在全域旅游场景中的适用性,在此基础上揭示其推动价值共创进而塑造全域旅游发展的内在作用机制。首先通过文献资料与半结构化访谈的方法收集文本资料,利用扎根理论进行编码,归纳出了区块链技术在全域旅游中的价值。其次,在价值挖掘的基础上,进一步开发区块链技术适用性测量量表。最后,构建并检验区块链技术适用性如何通过价值共创影响全域旅游发展水平。 | en_US |
dcterms.abstract | 本研究最终得出如下结论:( 1)区块链技术在全域旅游方面主要可以发挥三个方面的价值:推动全域旅游创新发展、保障全域旅游有序发展、促进全域旅游高速发展。( 2)开发了区块链技术适用性测量量表,包括三大维度:数据信息管理、多方参与和技术成熟度。( 3)区块链技术正向影响价值共创,价值共创正向影响全域旅游。本研究能够为区块链技术在全域旅游中应用提供方向参考。 | en_US |
dcterms.alternative | Research on value co-creation mechanism of all-for-one tourism based on Blockchain technology | en_US |
dcterms.extent | x, 117 pages : illustrations | en_US |
dcterms.isPartOf | PolyU Electronic Theses | en_US |
dcterms.issued | 2024 | en_US |
dcterms.educationalLevel | DHTM | en_US |
dcterms.educationalLevel | All Doctorate | en_US |
dcterms.LCSH | Tourism -- Information technology | en_US |
dcterms.LCSH | Blockchains (Databases) | en_US |
dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
dcterms.accessRights | restricted access | en_US |
Files in This Item:
File | Description | Size | Format | |
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7880.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 1.95 MB | Adobe PDF | View/Open |
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