| Author: | 徐林强 Xu, Linqiang |
| Title: | 乡村旅游数字化评价体系构建及应用研究 |
| Other Title: | Study on the construction and application of digital evaluation system of rural tourism |
| Advisors: | 林明珠 (SHTM) |
| Degree: | DHTM |
| Year: | 2024 |
| Subject: | Rural tourism -- China -- Data processing Tourism -- China -- Data processing Hong Kong Polytechnic University -- Dissertations |
| Department: | School of Hotel and Tourism Management |
| Pages: | viii, 82 pages : color illustrations |
| Language: | Chinese |
| Abstract: | 乡村旅游数字化是重构乡村现代经济的一个重要方面，以数字乡村建设赋能乡村旅游是当下旅游产业发展的必然之路 (陈月娜 , 2022)，既是乡村振兴的战略方向，也是建设数字中国的重要内容。学界对乡村旅游的数字化转型问题较少涉及，无法为乡村实践提供有效指导。实践中，乡村旅游的数字化建设情况不容乐观。以此为背景，本论文聚焦乡村旅游数字化，研究乡村旅游数字化发展水平评价指标及其权重，并提出乡村旅游数字化具体应用策略。论文采取层次分析法统计乡村旅游数字化评价各指标的权重。通过研究，论文构建了一个涵盖目标层、项目层、因素层、指标层四个层级的乡村旅游数字化评价指标体系，同时对各项指标进行了权重分析。为验证指标体系的科学性与适用性，论文对浙江省湖州市德清县五四村进行了案例实证研究，案例数据结果与总体指标研究结果较为一致，五四村在乡村旅游数字化方面的优秀做法为其他乡村旅游数字化提供了实施路径。乡村旅游数字化评价指标体系的研究与实践应用对于相关部门出台优化扶持政策、建立长效机制起到积极的引导作用，也有助于乡村旅游数字化发展进行合理规划和规范建设。 |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 7882.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 2.33 MB | Adobe PDF | View/Open |
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