Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | School of Hotel and Tourism Management | en_US |
| dc.creator | 周洽强 | - |
| dc.creator | Zhou, Qiaqiang | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/13495 | - |
| dc.language | Chinese | en_US |
| dc.publisher | Hong Kong Polytechnic University | en_US |
| dc.rights | All rights reserved | en_US |
| dc.title | 利益相关者视角下传统古村落研学旅游产品开发的模式与路径研究——以恩平市歇马举人村为例 | en_US |
| dcterms.abstract | 乡村振兴、研学旅行、遗产活化、文旅融合的大背景下，传统古村落旅游开发成为研究热点。文化是旅游的灵魂，旅游是文化的载体，古村落具有一定的历史、文化、艺术和科学价值，传统古村落的文化记忆、建筑特色、文脉传承、民俗民风往往比较丰富。随着全域旅游的深入推进和乡村振兴战略进入新阶段，传统古村落作为一种独特的旅游资源，具有极大的开发价值，但中国古村落非常多，旅游开发普遍存在产品同质化、体验感不强等问题，如何提升传统古村落自身的区域代表性，在核心竞争力、品牌吸引力、市场影响力上争得一席之地，特色研学旅游是一种重要的突破方法，需要重视特色研学旅游产品开发的模式与路径研究。本文对研学旅游产品的开发形式、内容等作出分析，寻找影响着消费者的消费行为，通过特色旅游目的地的打造过程，追寻传统古村落从单一的观光游到产品迭代背后的关系演变，探索旅游产品开发的模式与路径是我国乡村旅游研究的重要方向。 | en_US |
| dcterms.abstract | 本文结合传统古村落文化遗产保护、传承，特色研学旅游开发，以广东省恩平市歇马举人村古村落为研究案例，以新发展理念为指导，分析乡村旅游品牌构建和高质量发展内涵，通过实地调查和深入访谈利益相关者，借助 Gioia 的分析方法处理数据，探讨了在古村落开发过程中的各种重要影响因素，在主题策划定位、旅游产品创意、研学融合等方面探讨旅游产品开发的模式与路径，为正处于乡村旅游开发下的传统古村落提供高质量发展思路，产品迭代是经营模式演进，古村落构建利益分配和分享机制需重视产品和组织关系，为古村落保护和开发模式和策略提供参考。 | en_US |
| dcterms.alternative | Research on the development model and path of traditional ancient village study tourism products from the perspective of stakeholders--and takes the ancient village of Xiema Juren in Enping City as a research case | en_US |
| dcterms.extent | vi, 103 pages : color illustrations | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2024 | en_US |
| dcterms.educationalLevel | DHTM | en_US |
| dcterms.educationalLevel | All Doctorate | en_US |
| dcterms.LCSH | Heritage tourism -- China | en_US |
| dcterms.LCSH | Culture and tourism -- China | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 7903.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 5.01 MB | Adobe PDF | View/Open |
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