| Author: | Chau, Kin Wang |
| Title: | Psychological distance, user satisfaction & intent of future patronage in metaverse : a field study of metaverse concert |
| Degree: | D.B.A. |
| Year: | 2025 |
| Department: | Faculty of Business |
| Pages: | vii, 129 pages : color illustrations |
| Language: | English |
| Abstract: | This dissertation delves into the influence of psychological distance on user satisfaction and engagement intentions within the Metaverse, a digital realm mirroring the physical world. Focusing on virtual concerts, which have garnered significant interest for their potential to advance in entertainment, the study employs construal-level theory to dissect spatial, temporal, and social facets of psychological distance. The impact of these elements on user involvement and loyalty is meticulously examined through a quantitative research methodology, leveraging regression analysis. The findings reveal that psychological distance positively influences user satisfaction, aligning with prior research. Furthermore, user satisfaction is identified as a crucial intermediary between psychological distance and future engagement intentions, highlighting its pivotal role in shaping user behavior within the Metaverse. Additionally, the study explores the moderating role of physical concert attendance, finding that previous experience with physical concerts weakens the positive impact of psychological distance on user satisfaction. These insights are invaluable for businesses and practitioners in the Metaverse, emphasizing the importance of psychological factors in enhancing user experiences and fostering customer loyalty. This dissertation makes a significant contribution by offering a comprehensive examination of how various dimensions of psychological distance affect user satisfaction and the intent to attend future Metaverse concerts. It also delves into moderating effects, illuminating how past experiences, such as attending physical concerts, can alter perceptions of psychological distance and subsequently influence satisfaction in virtual settings. A notable aspect of this study is its methodological approach, utilizing empirical data from an actual Metaverse concert platform. This ensures that findings are grounded in real user experiences, providing a robust foundation for future research exploring similar constructs in diverse virtual environments. However, the study has limitations, such as its geographical focus on Hong Kong, which may restrict the generalizability of findings to other regions. Future research could expand the scope to encompass an international perspective, offering broader insights into how cultural contexts influence user satisfaction and perceptions of Metaverse services. Additionally, the exclusion of interactivity as a variable presents an opportunity for future studies. Integrating interactivity could yield a more holistic understanding of user engagement within the Metaverse, potentially revealing complex interplays between interactivity, psychological distance, and user satisfaction. With the rapid evolution of the Metaverse and the integration of advanced technologies like artificial intelligence (AI), research on how these technologies impact user satisfaction is essential. Future studies could investigate how AI-driven personalization and interaction within the Metaverse can enhance user experiences and shape future engagement. This study provides valuable insights into user behavior and psychology in the Metaverse, recognizes its limitations, and encourages continued research to address gaps in understanding the dynamic nature of the Metaverse. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 8256.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 1.29 MB | Adobe PDF | View/Open |
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