| Author: | Poon, Albert Shu-wa |
| Title: | Supply chain management as marketing tools |
| Degree: | M.B.A. |
| Year: | 1999 |
| Subject: | Business logistics Hong Kong Polytechnic University -- Dissertations |
| Department: | Department of Management |
| Pages: | vii, 78, [9] leaves : ill. ; 30 cm |
| Language: | English |
| Abstract: | In response to the different forces of change in the market such as the shortening product life cycles, the stiffening requirements for customer services, the increasing competition among local and global players, the ever increasing pressure on prices and costs, many enlightened companies in the USA, Europe, Japan, and Hong Kong have recognized that business can no longer be run as usual. A fundamental change in doing business among different trading partners is believed to be necessary. Supply Chain Management is receiving tremendous attention in recent years and believed to be the solution. It is the purpose of this research project to thoroughly study how Supply Chain Management can be used as marketing tools to differentiate companies from their competitors. By incorporating the recent developed insights on this subject, this research aims to build a positive correlation between the marketing strategies of a number of successful companies and their Supply Chain Management strategies. The outcomes of the research show Supply Chain Management is being widely used at different levels by various companies to create competitive advantage over their rivals. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b14718662.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 3.35 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/1396