| Author: | Liu, Xin |
| Title: | The influence of information privacy concern on individuals' green consumption |
| Advisors: | Chae, Boyoun Grace (MM) Jiang, Yuwei (MM) |
| Degree: | M.Phil. |
| Year: | 2023 |
| Department: | Department of Management and Marketing |
| Pages: | 48 pages : color illustrations |
| Language: | English |
| Abstract: | The current thesis investigates the influence of information privacy concerns on green consumption behaviors. I propose that concerns about personal data elevate individuals' sense of being monitored even without a social presence, which further promotes green behaviors. Studies 1 and 2 use different manipulations to test the main effect in an online and field setting. Study 3 validates the underlying mechanism of the feeling of being monitored. Studies 4 and 5 explore two moderators. The proposed main effect will be attenuated when a person views themselves as a low environmental identity person (study 4). The proposed effect will also be attenuated when information privacy assurance is guaranteed (study 5). |
| Rights: | All rights reserved |
| Access: | open access |
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