Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | School of Hotel and Tourism Management | en_US |
| dc.contributor.advisor | Weber, Karin (SHTM) | en_US |
| dc.contributor.advisor | Gao, Lisa (SHTM) | en_US |
| dc.creator | Yi, Pin | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/14317 | - |
| dc.language | English | en_US |
| dc.publisher | Hong Kong Polytechnic University | en_US |
| dc.rights | All rights reserved | en_US |
| dc.title | Multi-stakeholder value co-creation and its role in shaping exhibitor satisfaction and brand preference in trade shows | en_US |
| dcterms.abstract | The trade show industry is a high-value service sector that generates substantial economic and social benefits for businesses and host cities. However, increasing competition and evolving participant demands present significant challenges, necessitating a shift toward value-driven ecosystems that benefit all stakeholders. Service-Dominant Logic (SDL) and Value Co-Creation (VCC) provide valuable theoretical foundations for addressing these challenges, emphasizing that value emerges from collaborative networks rather than isolated transactions. The service ecosystem perspective developed from SDL underscores the interconnected nature of value creation across micro, meso, and macro levels. Despite its relevance, empirical research on VCC in the trade show context remains limited, focusing primarily on micro-level impacts while neglecting the complexity of stakeholder networks and co-creation dynamics. This gap calls for a deeper investigation into how diverse VCC activities from a multi-stakeholder perspective influence trade show outcomes beyond simple dyadic exchanges. | en_US |
| dcterms.abstract | To address this gap, this thesis explores VCC practices in trade shows from a service ecosystem perspective, specifically evaluating their direct and indirect effects on exhibitor satisfaction and show brand preference. Two research objectives guided this study: (1) to identify VCC practices at different levels (micro, meso, and macro) within the trade show ecosystem, and (2) to investigate how these practices impact exhibitor satisfaction and preference for trade shows. A sequential mixed-methods approach was employed, comprising two phases: qualitative research followed by quantitative research. | en_US |
| dcterms.abstract | Phase 1 of the thesis adopted a qualitative approach, conducting in-depth interviews with 21 industry stakeholders, including exhibitors, organizers, venue operators, and Destination Marketing Organization representatives in Hong Kong and Mainland China. These interviewees were recruited through purposive and snowball sampling methods. Three primary VCC practices emerged from the thematic content analysis: exchange, co-production, and co-promotion. A total of 47 items were determined through expert panel reviews. The findings also highlighted the interconnectedness of these practices across the three stages of trade show (pre-show, at-show, and post-show), offering a multi-stakeholder perspective on the ecosystem dynamics. These insights guided the development of a questionnaire to quantify these practices and assess their effects in Phase 2. | en_US |
| dcterms.abstract | Phase 2 adopted a quantitative approach, using questionnaires to examine the impact of VCC practices on exhibitor satisfaction and show brand preference. Data were collected via face-to-face surveys administered to exhibitors at trade shows in Mainland China and Hong Kong, using both purposive and convenience sampling. The collection yielded 101 valid responses from a pilot test and 360 from the main survey. Principal Component Analysis (PCA) validated 34 measurement items from the pilot study to further analyze the main survey data. Exchange was identified as four factors: participant information, inter-organizational intelligence, network resources, and relational cultivation. Co-production emerged as three factors, including participant joint production, inter-organization joint production, and inter-alliance initiatives. Co-promotion comprised three factors: reciprocal brand exposure, targeted network promotion, and mutual endorsement. Partial Least Squares Structural Equation Modeling (PLS-SEM) were then used to evaluate the measurement model and hypothesized relationships. The results indicated that while both exchange and co-promotion significantly enhanced exhibitor satisfaction, only co-promotion directly improved brand preference. Co-production, however, showed negligible influence on either outcome. Additionally, exhibitor satisfaction mediated the relationships between exchange/co-promotion and brand preference, but no mediation effect was observed for co-production. | en_US |
| dcterms.abstract | This thesis makes several contributions. Theoretically, it expands the existing research on VCC and service ecosystems within the trade show context, presenting novel insights that differ from the B2C domain. It provides a comprehensive view of VCC practices across the trade show timeline. Furthermore, it introduces a research framework that encompasses exhibitors, organizers, and industry associations, examining the effects of various VCC practices within the trade show ecosystem. The study also verifies the mediating role of exhibitor satisfaction in VCC. Practically, the findings provide valuable implications for industry professionals looking to improve service design and encourage collaborative efforts. Policymakers can also leverage these insights to balance stakeholder needs while maintaining competitive advantages in the trade show sector. | en_US |
| dcterms.extent | xi, 235 pages : color illustrations | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2025 | en_US |
| dcterms.educationalLevel | Ph.D. | en_US |
| dcterms.educationalLevel | All Doctorate | en_US |
| dcterms.accessRights | open access | en_US |
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