| Author: | 方天纵 Fang, Tianzong |
| Title: | 画出未来 ： 艺术家风格转换的市场效应 |
| Other Title: | Drawing the future : the market effects of artists' style transition |
| Advisors: | 金涌 (FB) |
| Degree: | D.Mgt. |
| Year: | 2025 |
| Department: | Faculty of Business |
| Language: | Chinese |
| Abstract: | 艺术市场价值指的是艺术品在市场交易的数据所体现出来的经济价值。艺术市场数据不仅是衡量某一地区艺术品一、二级市场发展态势的基本指标，也是衡量艺术家作品是否具有经济价值的重要体现。改革开放以来，我国艺术品交易市场日渐成熟，随着国内外交流的增多，目前已实现与世界同步接轨。 根据行业观察及对相关文献的梳理研究发现，市场对艺术家创作具有双刃剑影响，一方面艺术家通过一、二级市场的作品交易提高了经济收入，其作品也实现经济增值；另一方面，艺术家进入市场意味着进入生产领域，创作面貌一旦变化，也将面临某种市场考验。然而已有研究一般注重某一特定艺术家或风格的市场交易数据，或仅对风格变化做出学术研究，从而对其进行趋势预测或进行总结，缺乏风格变化因素在市场变化上的考量，亦无法置于社会相关背景下进行综合分析。 对此，本文通过在国内艺术品交易有过多年成交数据的 47 位艺术家为研究样本，结合 2006 — 2023 年艺术家成交数据，采用多时点双重差分模型来探究艺术家风格转换对艺术家市场价值的影响。研究发现，艺术家风格转变将降低艺术家市场价值。机制分析表明，提升市场热度是艺术风格转变发挥作用的潜在机制，而美学造诣的机制作用并不显著。本文为艺术品交易市场提供具有美学和社会因素考量的、更加综合的分析方法，为相关学者提供参考。 |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9050.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 1.55 MB | Adobe PDF | View/Open |
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