Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Faculty of Business | en_US |
| dc.contributor.advisor | 徐鑫 (MM) | en_US |
| dc.contributor.advisor | 金涌 (LMS) | en_US |
| dc.creator | 唐一端 | - |
| dc.creator | Tang, Yiduan | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/14500 | - |
| dc.language | Chinese | en_US |
| dc.publisher | Hong Kong Polytechnic University | en_US |
| dc.rights | All rights reserved | en_US |
| dc.title | 社交媒体对 Meme 类代币流动性影响的实证研究 | en_US |
| dcterms.abstract | 本研究以信息理论和市场微观结构理论为基础，系统分析了社交媒体对 Meme 类代币市场流动性的影响机制。Meme 类代币作为高度社交化和情绪驱动的数字资产，其市场表现深受社交媒体平台（如 Twitter 和 Telegram）上用户行为、讨论热度及情绪氛围的影响。本文围绕社交媒体活动量、情绪特征和 KOL 行为等维度，提出并检验了相关假设，利用多元面板回归等计量经济学方法展开实证分析。 | en_US |
| dcterms.abstract | 研究结果显示，社交媒体总体热度和原创内容的活跃度是驱动 Meme 类代币流动性（包括交易量、交易笔数、链上活跃地址数和交易费用）的核心因素。具体而言，在 Twitter 平台，推文总量、原创推文和正向 KOL 内容均与流动性各项指标高度正相关；而高频互动（如回复推文）及 KOL 频繁发文则可能产生抑制效应。在 Telegram 平台，Telegram Group 的讨论热度对 Meme 类代币流动性具有全面且显著的推动作用。进一步分析发现，社交媒体正向情绪与流动性呈正相关，KOL 的正面情绪影响尤为显著；而负面情绪影响则相对有限或不显著。情绪分歧和突发事件在社交媒体上的扩散对流动性存在一定的推动作用，但主要体现在活动量和原创内容的激增上。 | en_US |
| dcterms.abstract | 此外，回归结果表明，社交媒体的影响主要体现在市场需求端（即交易活跃度的提升），对流动性池资金供给的作用有限。各链生态表现亦有差异，Solana 等链的流动性更易受社交媒体驱动。本文还发现，Meme 类代币市场交易行为本身也会反向促进社交媒体讨论，形成 “社交-交易” 正反馈循环。 | en_US |
| dcterms.abstract | 总体而言，本研究丰富了对社交媒体影响数字资产流动性机制的理解，揭示了不同社交行为和情绪类型对 Meme 类代币流动性的异质性影响，为投资者、市场监管者及平台方提供了有针对性的政策建议和实证依据。 | en_US |
| dcterms.alternative | Does social media impact the liquidity of Meme cryptocurrency? | en_US |
| dcterms.extent | 1 volume (various pagings) : color illustrations | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2025 | en_US |
| dcterms.educationalLevel | D.Mgt. | en_US |
| dcterms.educationalLevel | All Doctorate | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9065.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 2.52 MB | Adobe PDF | View/Open |
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