Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | School of Hotel and Tourism Management | en_US |
| dc.creator | 宋青青 | - |
| dc.creator | Song, Qingqing | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/2007 | - |
| dc.language | Chinese | en_US |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.rights | All rights reserved | en_US |
| dc.title | 論特許經營在中國餐飲業發展中的機遇和挑戰 | en_US |
| dc.title | Lun te xu jing ying zai Zhongguo can yin ye fa zhan zhong de ji yu he tiao zhan | en_US |
| dcterms.abstract | The continuous development of the catering industry in China brings in more opportunities and challenges for franchising. The purpose of this study is to find out the factors affecting the franchising of the international and indigenous enterprises through the three methods, namely literature review, in-depth interviews and factors analysis. These factors include business culture, operation ideas, management model, talent policy and service-oriented behavior. Through the gap analysis about the comparison between the foreign and national brands, the study also explores the ways to solve the above problems. | en_US |
| dcterms.extent | vii, 80 leaves ; 30 cm | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2002 | en_US |
| dcterms.educationalLevel | All Master | en_US |
| dcterms.educationalLevel | M.Sc. | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.LCSH | Caterers and catering -- China | en_US |
| dcterms.LCSH | Restaurants -- China | en_US |
| dcterms.LCSH | Food service -- China | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b16431236.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 2.96 MB | Adobe PDF | View/Open |
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