|Author:||Duan, Wan-ying Wendy|
|Title:||Performance comparison of hotels in China|
|Subject:||Hong Kong Polytechnic University -- Dissertations|
Hotels -- China -- Evaluation
|Department:||School of Hotel and Tourism Management|
|Pages:||ix, 130 leaves : ill. ; 29 cm|
|Abstract:||China's hotel industry has been developing for nearly 25 years, since 1978. During this period, the number and variety of hotels have expanded rapidly. And as the new world economic development point, China's tourism industry (especially its hotel industry) is a most interesting area for potential investors, both domestic and overseas. Also, with the 2008 Beijing Olympics and the World Exposition 2010 in Shanghai, a new investment in hotel industry will come. But the actual performance of the hotel industry promises such an exciting future lends reason for deep thought. What's really happened during this time? What is the situation of the industry now? This paper will analyze the performance of Chinese hotels by geography, provinces, to tell the investors where is the most profitable areas. Through the supply and demand analysis, people will know China's hotel market very well, and investors can identify the right opportunities to make money and know what kind hotels in which to invest. This paper will also analyze hotels by ownership type and capacity; to help industry professionals better understand their positions and work to improve the hotel industry's performance. I will also compare China's hotel industry with the hotel industry of the United States, so as to highlight the discrepancies with the outside. The comparison indicates that east coast hotels perform better than those in the northwest, and that star-rated, foreign invested and large-capacity hotels perform better than domestic-owned, low-star and economic ones. It proves that hotel the industry is a kind of industry where high investment combines high profit with high risk. Finally, the forecast model will excite people to look for a bright future. It will also detail the role of the hotel industry as part of China's overall GDP contributed|
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