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Department:Department of Managementen_US
Author:Fung, Kwok-faien_US
Title:Meeting customer expectations through internal quality developmenten_US
Abstract:The Service-Quality-Gap proposed by Parasuraman, Zeithaml and Berry is used as the framework for the study of customer satisfactions and the internal quality gaps in the Hong Kong Telecom VideoLink Service. Research convened under this model to thirty-six VideoLink customers and forty Hong Kong Telecom's staffs reveals that perceptions of customers is below their expectations, and there exists internal quality gaps in all the four phases of service delivery process stipulated in this model. With detailed analysis on the inter-relationships of these quality shortfalls, immediate quality improvements in three focal areas are recommended, they include communication, team building and reward system. Actions are recommended along these focal areas to increase customers' satisfaction by closing these quality gaps. For successful implementation of the quality actions, it is recommended to use the Customer-Value Improvement Programme developed by Coopers & Lybrand to create company awareness, constant feedback and coherent quality thinking.en_US
Degree:All Masteren_US
Pages:viii, 139 leaves ; 30 cmen_US
Subject:Telecommunication -- China -- Hong Kong -- Quality controlen_US
Subject:Customer services -- China -- Hong Kong -- Quality controlen_US
Subject:Hong Kong Polytechnic -- Dissertationsen_US

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