Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Graduate School of Business | en_US |
| dc.contributor.advisor | 陳光輝 | - |
| dc.creator | 張紅 | - |
| dc.creator | Zhang, Hong | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/2210 | - |
| dc.language | Chinese | en_US |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.rights | All rights reserved | en_US |
| dc.title | 差異化品牌戰略 : SCZB 的競爭戰略 | en_US |
| dc.title | Cha yi hua pin pai zhan lue : SCZB de jing zheng zhan lue | en_US |
| dcterms.abstract | Nil | en_US |
| dcterms.extent | 83 leaves : ill. ; 30 cm | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2004 | en_US |
| dcterms.educationalLevel | All Master | en_US |
| dcterms.educationalLevel | M.B.A. | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.LCSH | Brand name products -- China -- Case studies | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b17787087.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 9.13 MB | Adobe PDF | View/Open |
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