Author: Jiang, Xu
Title: Economic impact and satisfaction level analysis in China Hi-tech Fair 2006 in Shenzhen
Degree: M.Sc.
Year: 2007
Subject: Hong Kong Polytechnic University -- Dissertations.
High technology industries -- Exhibitions -- Economic aspects -- China -- Shenzhen Shi
Special events -- Economic aspects -- China -- Shenzhen shi.
Department: School of Hotel and Tourism Management
Pages: ix, 68 leaves : ill. ; 30 cm.
Language: English
Abstract: The purpose of this study was to analyze local economic impact and satisfaction level resulting from China Hi-tech Fair 2006 in Shenzhen to gain a better understanding of preferences and options of exhibitors and visitors. The research results will provide valuable information for China Hi-tech Fair management. The survey instrument was designed to describe the behaviors of exhibitors and visitors, related expenditures, satisfaction level with China Hi-tech Fair. In-depth interview was conducted on the spot and 1600 usable completed questionnaires (including 800 exhibitors and 800 visitors) for data analysis. Since there is no official multipliers data of convention and exhibition industry in Shenzhen, and what's more, a-five-day fair was rather short in terms of analyzing economic impact of one year, the expenditure resulting from China Hi-tech Fair was mainly emphasized in this study. System analysis and group interaction are the useful method to assess the economic impact in this research. On the other hand, satisfaction level is an important issue in the research of a convention and exhibition event. In this study, besides the traditional I-P research model, the systems of satisfaction level assessment are trying to build. The obvious innovation of this study is trying to explore the relationships between satisfaction level and economic impact in a convention and exhibition event. The SPSS was used to analyze these relationships and explain how satisfaction level can effect on the economic impact. It has been few focused by other researchers in this area. As the event industry is at the primary stage in mainland China, the related research works are deficient, so this study is just only a bold attempt. It is unavoidable to be some shortcomings in this study and the related research works should be deeply conducted in the future.
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