| Author: | Lee, Wai-mun |
| Title: | A study on strategic planning practices in Hong Kong : an application inthe retailing industry |
| Degree: | M.Sc. |
| Year: | 1999 |
| Subject: | Retail trade -- China -- Hong Kong -- Planning Strategic planning -- China -- Hong Kong Hong Kong Polytechnic University -- Dissertations |
| Department: | Multi-disciplinary Studies Department of Management |
| Pages: | vi, 73, [4] leaves : ill. ; 30 cm |
| Language: | English |
| Abstract: | An exploratory study on strategic planning practices in Hong Kong retailing industry has been made. This study found the retailing firms have recognized that exploiting future opportunities as the most attractive benefit whereas the requirement of time and high calibre staff as the major difficulties in the strategic planning. The retailers spend more efforts in short-term planning than in long-term planning. Most of them always prepare formal and written goals and objectives. Although they regularly make forecasts on their business environment, they rarely use scientific methods in the forecasts. The establishment of a corporate planning department is also not common in this industry. On the other hand, this study, in line with existing management literature, confirmed that culture plays a role in strategic planning practices and perceived environmental uncertainty. Environmental uncertainty, to a certain extent, affects the planning practices. However, culture does not have any moderating effect on the relationship between environmental uncertainty and planning practices. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b1488513x.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 3.01 MB | Adobe PDF | View/Open |
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