Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Graduate School of Business | en_US |
| dc.creator | 周仁杰 | - |
| dc.creator | Zhou, Renjie | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/2406 | - |
| dc.language | Chinese | en_US |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.rights | All rights reserved | en_US |
| dc.title | 消费者动机对消费者忠诚度的影响 : 上海宽带服务实证研究 | en_US |
| dc.title | Xiao fei zhe dong ji dui xiao fei zhe zhong cheng du de ying xiang : Shanghai kuan dai fu wu shi zheng yan jiu | en_US |
| dcterms.abstract | Sampling Shanghai users of broad band service, the researcher studies the relationship between customers' inherent motivation and extrinsic incentive and their loyalty. The research scope of the project is consumer behavior of family broad band services. On the base of literature review, Focus Group, SPSS statistic analysis, and AMOS statistic analysis, the dissertation studies customer inherent motivation, extrinsic incentive and customer loyalty, qualitatively analyzes factors affecting customer loyalty, and quantitatively analyzes the relationship among inherent motivation, extrinsic incentive and customer loyalty by T—test, ANOVA, and SEM. Firstly, we study the relationship of inherent motivations and extrinsic incentive with customer satisfaction. Secondly, we study the relationship of inherent motivations and extrinsic incentive with customer loyalty. Thirdly, we study the relationship between inherent motivations and extrinsic incentive. There are some important findings: Firstly, customer inherent motivation (including six variables) has strong relationship with customer loyalty. Secondly, customer extrinsic incentive (including six variables) has strong relationship with customer satisfaction and customer loyalty. Thirdly, customer satisfaction and customer loyalty have strong relationship, and customer inherent motivation has relationship with extrinsic incentive to some extent. Moreover, by systemic quantitative analysis, the research tests the hypotheses and presents some new findings, also gives some suggestions of improving customer loyalty for brand band service providers. | en_US |
| dcterms.alternative | The impact of consumer motivation on consumer loyalty : taking Shanghai broad band service as an example | - |
| dcterms.extent | xiii, 175 leaves : charts (some col.) ; 30 cm | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2005 | en_US |
| dcterms.educationalLevel | All Doctorate | en_US |
| dcterms.educationalLevel | D.B.A. | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.LCSH | Consumer behavior | en_US |
| dcterms.LCSH | Customer loyalty | en_US |
| dcterms.LCSH | Telecommunication -- China -- Shanghai | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b20655149.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 22.38 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/2406