|Tang, Man-kim Kevin
|Deconstruction of the supply chain through activating information flow :a study of the magazine industry in Hong Kong
|Hong Kong Polytechnic University -- Dissertations
Business logistics -- China -- Hong Kong -- Case studies
Periodicals -- Publishing -- China -- Hong Kong -- Case studies
|Department of Shipping and Transport Logistics
|71 leaves : ill. ; 30 cm
|Life is full of contradictions. The battlefield here is Hong Kong, which is acclaimed a melting pot blending the culture between the West and the East. The veil is lifted from the stage of a modem business, magazine publication industry, which thrives on an old mode of logistics and channel management. The script of the drama has long been established through collective wisdom accumulated over times and all the actors in this play have grown accustomed to the old practices, irrespective of good or bad. This backward system is composed of an intricate network among printers, publishers and retails outlets with the distributors playing the middlemen role in provision of the services. The so-called efficiency in the system is defined in terms of the skills and timeliness in handling and transporting the magazines among channel members. The impetus is Supply Chain Management, which stresses a holistic and integrated approach of running strategic partnership with upstream and downstream partners. A well-built supply chain is concerned with the effective dissemination of information as well as the distribution of products. The shift of academic focus to Demand Chain Management (DCM) that studies the actual needs of the consumers has attracted the retail-related companies with successful implementation cases. Would this 'new wine' be a good stuff for the 'old bottle' of magazine industry? The research indicates that Demand Chain Management is more appropriate for this trade due to its high demand uncertainty, but low supply uncertainty. The structure of the chain should be reconstructed since the publisher has to fill the information gap caused by the distributor. Conventional demand chain strategies like POS and web-enabled technologies are not easy to apply due to the constraints of the industry environment. As the primary risk-bearer in the industry, the publisher has to instigate changes targeting directly on the retail vendors and the consumers through mobile commerce (m-commerce) technologies.
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